OUR EXPERTISE

OFF-SITE SEO

Understanding a site’s link profile, as well as those of competitors, is key to organic search success.

In our opinion, link-building or ‘off-site’ SEO is still the backbone of organic search marketing. The right links will power authority towards a website and this will ultimately rank it in top positions for various keywords. We focus on building links that achieve high rankings and cement them for the long-term.

Understanding a site’s link profile, as well as those of competitors, is key to successful organic search rankings. Our team has researched the link profiles of 1000s of sites!

We employ a range of link building tactics that ‘earns’ brand trust and authority towards a domain.

We do this in a variety of ways, but the main tactics we utilise break down like this:

  • Content/inbound marketing
  • Online PR
  • Blogger and influencer outreach
  • Link Metrics and Link Footprint Analysis

Aside from creative initiatives we develop for all campaigns, we also look to make the most of relationships and other opportunities stemming from all your marketing activities – harnessing every opportunity to gain maximum organic search benefit from everything you do to promote your business.

Talk to us about creative off-site SEO campaigns that build your online presence and provide wider marketing and brand benefits.

LOCAL SEO

Think big, by going local. Local optimisation in organic search can be hugely powerful for certain brands.

As our own browsing and searching habits change, so to do the results that search engines serve to us. The rise of mobile has been perhaps the most radical shift to date, and a major component of this has been the increased prominence of local SEO results in Google and the other foremost search engines.

After the Google Venice update in early 2012, local search became far more integrated into universal search results. This trend has only increased with a further enhancement to Venice in the spring of 2013.

This creates a real opportunity for any company or business that relies on potential customers in their local region – from vets and doctors to florists and tailors – to appear ahead of the standard non-geographical listings in the search engine results page.

So what can we offer if you’re on the lookout for this kind of customer? Our approach to success in the local arena relies on a detailed knowledge of the ranking factors that affect this kind of search query and our expertise in the various facets that constitute a quality SEO campaign:

  • Local on-page optimisation: Whether you’re looking to optimise a landing page or your entire site for local trade, we’ll check keywords, meta information and on-page elements such as copy to create rich pages with great ranking potential.
  • Local citation & link-building: Quality external signals from your region and industry are extremely valuable when looking to rank for specific local terms. We’ll ensure that your site builds up a stable, long term profile from the best sources through relationship building and content marketing.
  • Structured Data: Employing schema.org mark-up is one way that we can increase the prominence of your results on Google, and we anticipate that this semantic approach to content will become more important in the future of search, so why not get on board now?
  • Google My Business We’ll ensure that your search, Google maps and Google+ listings are optimised and unified to guarantee that users find the most accurate and consistent information about your business when they’re searching for your services.
  • Stay ahead of the algorithm: We track search engine trends and updates to ensure that we, and our clients, are appraised and ready to react to any changes that might affect the way that local listings are displayed or weighted.

MOBILE SEO

Do you know what percentage of your users are browsing your site using mobile devices or tablets?

While it’s no surprise to hear that mobile searches and browsing have exploded in popularity over the past five years, the fact that many sites remain un-optimised or under-optimised for mobile might raise a few eyebrows. In a competitive marketplace, this could well be the difference between making that sale and losing it.

Optimising for mobile SEO is a relatively new field, and regular advancements are being made. That said, there are three main philosophies:

RESPONSIVE SITE DESIGN

  • Responsive sites utilise the same code on the same page URLs across both desktop and mobile versions, using CSS to change how the page is rendered across the range of different devices
  • Responsive sites are easy to maintain, reduce opportunities for duplicate content and as they only present one set of URLs are easy for search engines to decipher and index.
  • MISE Media’s design and development team are specialists in creating fully responsive sites as well as converting existing templates to a responsive version.

DYNAMIC SERVING

  • Responsive sites utilise the same code on the same page URLs across both desktop and mobile versions, using CSS to change how the page is rendered across the range of different devices.
  • Responsive sites are easy to maintain, reduce opportunities for duplicate content and as they only present one set of URLs are easy for search engines to decipher and index.
  • MISE Media’s design and development team are specialists in creating fully responsive sites as well as converting existing templates to a responsive version.

SEPARATE MOBILE SITE

  • Unlike dynamic and responsive sites, mobile sites sit on a different set of URLs to the desktop site (for example, http://m.example.com.
  • Separate mobile sites often require less investment and can be entirely tailored to the needs of mobile users, creating a more suitable user journey.
  • MISE Media’s SEO team is highly experienced in dealing with separate mobile sites and understands the importance of avoiding duplicate content, smartphone-specific 404s, alternative and canonical tag issues and mobile sitemap considerations.

SCHEMA & STRUCTURED DATA

Help search engines to better understand your site and content. Find out how introducing schema and structured data can benefit your search campaign.

Inventor of the internet, Tim Berners-Lee has described the semantic web as a major component of “Web 3.0”, the next big step forwards in online technology. Big players in the search arena see it as a means to close the comprehension gap between the way that search engines and its users interpret content on the web. So how can you harness this powerful tool and ensure that your online properties stay ahead of the curve?

Structured data such as Schema.org, Microformats, RDFa and Microdata extend the HTML syntax to allow for machine-readable semantic mark-up to be added to your site content. This gives search engines a chance to not only crawl and index your content, taking note of keywords and other traditional HTML signifiers of relevance, but to understand the context and intent of your pages.

Some common implementations include: local businesses, reviews, articles, events, products, people, organisations, recipes.

So how can we help?

  • Analyse your site for opportunities: we understand the current possibilities and limitations of structured data and will analyse your site’s content to draw up a list of possible implementations. Whether it’s a simple case of rolling out richer region-specific information to help your local searches or a comprehensive integration of data into your in-depth article content.
  • Rich Snippets: in some instances, including structured data results in your search engine results listings including richer information (such as review stars, images and more detailed information) – while not a direct ranking factor, they can increase click through rates and increase your organic prominence. We’ll ensure that your site is taking advantage of this opportunity.
  • Provide implementation support: the syntax for this kind of data can be confusing. To ensure that it’s properly implemented we can mark-up specific pages with all the appropriate data, or provide templates and examples for you to deploy across your site.

Whether you’re new to structured data or have existing examples already on your sites, we’ll test every implementation to ensure that the data is correctly formatted and interpreted by search engines, Get in touch with MISE MEDIA today!